MOUNT ARLINGTON, N.J., Aug. 17, 2015 /PRNewswire/ — Mars Retail Group and Zalemark Holding Company, Inc. (ZMRK) completed a jewelry licensing agreement enabling Zalemark to design, market and distribute a line of M&M’S® Brand fashion jewelry. Currently under development, the stunning collection may include earrings, bracelets, necklaces and rings incorporating the colorful fun of the iconic candy brand and the whimsical M&M’S® Characters.
The M&M’S® Brand jewelry line will be available for retailers to preview in late 2015, with distribution in first quarter 2016. With price points ranging from $49 to $129, the new line will appeal to a wide range of consumers — from trendy twenty-somethings to style mavens and collectors of M&M’S® Brand memorabilia.
The world-renowned candy brand is no stranger to success in the jewelry industry. In 2010, an M&M’S® Brand jewelry collection sold briskly in major department stores, a national grocery retailer, independent retailers and online.
“We’re thrilled to work with Zalemark, a company known for producing unique jewelry,” says John Capizzi, general manager of Licensing for Mars Retail Group. “I’m looking forward to sharing the stunning M&M’S® jewelry designs with retailers and consumers.”
“M&M’S® Brand parallels well with our other global brand, Crayola®,” remarks Steven Zale, CEO of Zalemark. “With the historical testing of this product line, we predict it will move into the market place swiftly. The upward momentum of Zalemark is on a rolling path as we continue to add well-known brands to our line-up.”
Retailers interested in previewing the M&M’S® Brand jewelry collection should contact Raymond Ruiz, email@example.com, (888) 682-6885. Companies interested in becoming licensees for Mars and Wrigley brands should contact Gail Martin firstname.lastname@example.org.
About Zalemark Holding Company, Inc.
Zalemark Holding Company, Inc. (www.zalemark.com) is a publicly traded OTC company under the symbol, ZMRK. Zalemark is an award-winning product design, development, manufacturing and distribution company. Zalemark develops and markets strategic brands including Luxury Brands Group, “The Harmony Collection” by Engelbert Humperdinck, Crayola® Fine Jewelry, Demeter®, Divas Choice™ and Steven Zale Couture™. These brands are widely known for “The Mark of Quality,” which is the company’s tagline and the standard incorporated into all aspects of business.
About Mars Retail Group
Headquartered in Mount Arlington, New Jersey, U.S., the Mars Retail Group (MRG) creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M’S World® stores — located in New York City, Las Vegas, Orlando, London and Shanghai — currently represent Mars’ largest retail business. MRG also operates the company’s Licensing and MY M&M’S® businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® Brand name.
Mars Retail Group is a division of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
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